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Pinterest CEO Steps Down: Is the Stock a Buy?

Typically, when a 39-year-old founder and CEO of a successful business decides to step down, it isn't a positive development. However, Pinterest (NYSE: PINS) might be an exception. The social media company announced that CEO Ben Silbermann, who co-founded the business 12 years ago and has been in the top spot ever since, is stepping down from the role and becoming executive chairman of the company. The reason has to do with Pinterest's recent shift to focusing on the e-commerce applications of its platform, and it could end up being a long-term net positive for the business and its investors. Why is Ben Silbermann stepping down? The short answer is that Silbermann is stepping aside to let someone with more e-commerce experience take the lead, as the social media company attempts to better monetize its 433 million users. As Silbermann said in the press release announcing the transition, "In our next chapter, we are focused on helping Pinners buy, try and act on all the great ideas they see." Taking over the top spot is Bill Ready, who assumes the new role right away (June 29). If you aren't familiar, Ready has been the president of commerce at Alphabet's Google for the past couple of years and had previously been a PayPal executive and CEO of Venmo. In a nutshell, Ready is an e-commerce and payments veteran. Pinterest is shifting its focus In recent quarters, as Pinterest's user growth has slowed (it has actually lost millions of users in the past year), the company has made it clear that it sees a major opportunity to pivot from an ad-centric model to an e-commerce platform. The company has made several big moves, such as a partnership with Shopify to allow users to create "product pins," as well as its recent acquisition of The Yes. Pinterest is an idea-generation platform. People search for things that they eventually end up buying, so it seems very logical for Pinterest to involve itself in these transactions. Plus, Pinterest's user monetization is a fraction of what other major social media platforms generate, and e-commerce could help bridge the gap. For example, the average North American Pinterest user generates $4.98 in quarterly revenue for the company, less than 10% of the $48.29 Meta Platforms' Facebook brought in during the first quarter on a per-user basis. Internationally, the gap is even wider. Outside of Europe and North America, where 220 million Pinterest users reside, the average user generated just $0.08 in revenue in the first quarter, compared with more than $3 for Facebook users. To be fair, Pinterest has done a great job of growing its average revenue per user in recent years, but it's fair to say that there's potential to do much better. Is Pinterest stock a buy? Building out meaningful e-commerce functionality in a social media platform is a heavy lift and one that isn't a sure thing. However, there's a solid argument to be made that with Silbermann at the helm, the company was being run by social media experts who saw an opportunity to pivot to e-commerce. With Ready in the CEO role, there's a clear e-commerce leader in the top spot, and it will be interesting to watch the company's progress over the next few quarters as he starts to implement the new strategy. With shares trading nearly 80% below their highs, a great track record of revenue growth, and virtually limitless potential to grow its e-commerce business with several million active users already in its ecosystem, Pinterest could be worth a look for investors who have the patience for the e-commerce strategy shift to evolve. 10 stocks we like better than Pinterest When our award-winning analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* They just revealed what they believe are the ten best stocks for investors to buy right now... and Pinterest wasn't one of them! That's right -- they think these 10 stocks are even better buys. *Stock Advisor returns as of June 2, 2022 Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Matthew Frankel, CFP® has positions in PayPal Holdings, Pinterest, and Shopify. The Motley Fool has positions in and recommends Alphabet (A shares), Alphabet (C shares), Meta Platforms, Inc., PayPal Holdings, Pinterest, and Shopify. The Motley Fool recommends the following options: long January 2023 $1,140 calls on Shopify and short January 2023 $1,160 calls on Shopify. The Motley Fool has a disclosure policy. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

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